True Giving — A Marketing Segue

Those with children understand there’s a need to be selfless.

That doesn’t mean we always achieve selflessness! True giving is where there is no expectation of anything in return. Damn it’s hard work being human.

When marketing a “for profit” ​business,​ the lines are always blurred.

The book Jab Jab Jab Right Hook by Gary Vaynerchuk is an example of understanding how to build trust through delivering education and value online before asking for something in return. “The Social Adviser” consultancy espouses the same methodology.

Their premise? — you need to earn the right by giving value before you can expect something in return!

For these teachers, they don’t expect everyone will gel with your generosity however your audience is amplified and some will.

For many people though, reciprocity is the expectation… whether in the positive or negative. Do good for me and I’ll do the same. Wrong me and look out!

When the gifts you give are laden down with expectations, they cease to be gifts and become units of exchange that you are, in effect, trading for some reward — Extract from Daily OM


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As human beings, are we capable of true giving?

​With this conundrum to reflect on, the ZRC team like to support charitable giving in different ways.

I have been asked by two businesses (known to us) if we could promote a charitable event to our network. We’ve said yes and that’s why you’ve received this communication.

Below you’ll find invitations to two Brisbane charitable events where you can give (and get something in return:). You will have the opportunity to network with other professionals (Business owners in accounting, legal and financial planning). Both events below are donating 100% of the proceeds to the charities they support.

We hope you can get involved.

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