The Power of the Word

Can a single word make a difference?

Research reveals a single word makes all the difference. Kevin Lee in SocialBuffer, highlights, “you likely know inherently that specific words matter. You click on a headline because a single word strikes you. You click a signup button because a word creates an emotion”.

Whether you are converting customers, getting your employer’s attention, or refining your linked-in profile — a word has the power to change the meaning & the outcome that you may be trying to achieve. The attached article, The Top 10 Overused Words in Resumes targets words used in resumes, which had me thinking about how these words could be applied more broadly to focus on having a more productive discussion, specifically with improving your performance discussions & articulating your achievements to your current or future boss.

The Top 10 words that stand out are action words that describe ‘what’ you have accomplished, for example, using the words: created, increased, reduced, improved, developed, researched, accomplished. These words are more powerful particularly followed by specific, measurable outcomes, that ‘describe’ & also ‘quantify’ your achievements. A conversation that validates your ability takes a broad headline statement such as “I am creative”, to a specific achievement that is meaningful & demonstrates your ability, such as “I created abc which resulted in xzy”.

Reflect on your own discussions & how you articulate your achievements in the workplace. Could these words make a difference to the outcome, or assist you to confidently articulate the value you bring to the team?

    
 
 
        
   Lachlan 
 2023-08-21
 
 
  Having been my first time seeking a role outside of my graduate position, Ben McKenzie of Zanettis provided me with invaluable insight and advice on my chosen industry. The guidance I received helped me immensely throughout the process of finding my next role. I highly recommend anyone that is looking for a professional and useful recruitment experience to get in contact with the team.

The stand out factor for Zanettis is that they put a greater emphasis on getting to know you as a candidate and team building for the companies they are assisting to ensure they match the right people to the right roles.
  
 
       
   Cameron James 
 2023-01-24
 
 
  I have nothing but pleasant things to write about Zanetti recruitment. From my initial interaction with Ric and Ben, it felt like I wasn't getting pushed into an offer that wasn't suitable but actually was listened to in finding a suitable role.

Ben took my calls throughout the interview process and after, he continued to endeavor to find the best outcome for me.

They provided me the confidence in myself to find the best outcome to further my career and continue to grow.

I would recommend them to anyone for their services. Great work.
  
 
       
   Patrick Meagher 
 2022-11-06
 
 
  Ben Mackenzie at Zanetti Recruitment & Consulting was incredibly professional and diligent during the entire process. Finding the right work place was made easy and I am very thankful for his help and professionalism. I could not recommend them highly enough.
  
 
       
   Adam Wade 
 2022-08-29
 
 
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   Hamish McKibbin 
 2022-08-17
 
 
  Ric at ZRC is a first-class professional who I'm grateful to have met. Ric listened to the roles I was interested in and the direction I wanted to take my career. He used his intimate knowledge of the local market to connect with prospective employers (who weren't even advertising), and lined up interviews for me. I found Ric to be very responsive and considerate in all our engagements. I couldn't recommend him enough to anyone working in financial services, in Brisbane.
  
 
       
   Julian Stephenson 
 2022-08-08
 
 
  I've known Ric for around 6 years and have worked with Ben more recently from the candidate side, with both providing an authentic, personable service. What sets Zanetti Recruitment apart is the extent they go to to familiarise themselves intimately with their clients and candidates alike. They are honest in terms of their alignment of prospective candidates to roles, and their perspective and depth of financial planning industry knowledge is second to none. If you are looking for your next financial planning role or recruit and want the best possible fit, I would not hesitate to recommend Ric and Ben as your first port of call.
  
 
       
   Adam Alexander 
 2022-05-09
 
 
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   Callum van Megen 
 2022-01-06
 
 
  My recent experience with Zanetti Recruitment was nothing but positive.

After my first meeting with Ric, it was clear he is not your average recruitment agent. Ric is extremely knowledgeable of the Financial Planning industry and it was evident he has a comprehensive understanding of existing employment opportunities available, as well as upcoming opportunities that were yet to be advertised.

Ric took the time to gain an in-depth understanding of the key attributes and values I was looking for within my next employer, before providing multiple opportunities which he felt aligned with my personal requirements.

I would highly recommend Ric, and Zanetti Recruitment, to anyone looking for their next financial planning role, or any businesses looking to fill a position.
  
 
       
   Travis Ramsay 
 2021-12-21
 
 
  Ric and Ben were diligent in discovering all they could about me personally and professionally before working tirelessly to find businesses that aligned with my values and goals. Thanks so much to the Zanetti team!
  
 
       
   Tommy Ho 
 2021-09-11
 
 
  I have had a great experience with Zanetti recruitment. Their understanding of the industry and relationship with employers are a great advantage. Ric and Ben took the time to understand my skillset and aspirations to tailor jobs to suit my needs, and it felt like I wasn't another person to fill a seat. Always professional and easy to deal with, 100% recommend. Thanks Zanetti!
  
 
  
  
 
 
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